SEM Services

Our SEM services include search engine optimization (seo), site submission to major search engines and directories, development of reciprocal or one-way links and PPC management for the websites of our clients.

The most sought-out and the most abused are SEM services. There are far more promises than the results. There are hundreds and thousands of sites offering services relating to seo, site submission, ranking, links and PPC promotion. How many of them really care for their clients’ money is a big question mark?

We have learned the truth the hard way by ‘wasting’ a lot of money on the search engine marketing of our own sites before we ventured in to offer SEM services to our clients. In our opinion, we have paid the cost of learning rather than wasting our money.

Search Engine Optimization: SEO is the key to the promotion of the website on the search engines. The title, description and keywords of the site are extremely important to attract search engine spiders to index the site. The 3 components must be relevant to the content of the page. It is said that “content is the king.” So, the starting point is the website copy. We recommend that seo consultant be associated with the web design, web development and web hosting to avoid redoing the website for optimization later.

Site Submission to Major Search Engines and Directories: There are hundreds and thousands of search engines and directories. However, there are very few that really count for the promotion of any business site. A website has to be first indexed by the search engine. The search engines take their own time to index the websites. Next step is ranking on the search engines. It is said that “your site does not exist if it is not listed among the top 100.” Ranking again is something that each search engine does in its own discretion. However, there are ways and means to achieve good ranking within a reasonable time through clean and committed methods. Similar is the case with the directories. There is hardly any significant difference between the approach of the directories and the search engines in indexing and ranking sites.

Development of Links: Links popularity plays a significant role in the ranking of the site on major search engines. There are reciprocal links and there are one-way links. There are free links and there are paid links. Your site will go up on the search engine results pages when it is clicked on other sites to which it is linked.


Pay-Per-Click Promotion: PPC is the short-cut to bringing traffic to your site. Google Adwords, Yahoo’s Overture, FindWhat and Kanoodle are the four major PPC sources. Whether PPC is expensive or not depends upon the size of your business, nature of your product or service, target market, expected turnover and so on. Nothing is expensive or cheap without relevance to the objectives. At the end of the day, it is the ROI that matters.

CAUTION: Many a site promise top ranking positions on major search engines in unbelievably short time. Don’t fall prey to their claims. Such promises are not worth the paper on which these are written.